AI Systems That Run &
Scale Your Business

Build Smarter. Serve More.

Not a course you watch. A live program where we build real AI systems in your Asheville business — and you keep them forever.

Claim My Founding Rate → See the AI team →

BETA pricing starts at $99/mo · Locked for life · Cancel anytime

3Phases

10AI Employees

$99Starting Rate

10 hrsSaved Per Week

The Gap

You have ChatGPT open in a tab right now.
And you're still doing everything by hand.

I did this too. I treated AI like a slot machine. Type a prompt, pull the lever, hope something usable comes out. Paste it, fix it, do it all again tomorrow. That is not a system. That is a hobby. Here's why it stays that way.

💬

Your AI doesn't know your business.

One prompt in, one generic paragraph out. It doesn't know your clients, your pricing, or your voice — so everything it gives you needs rework. AI has to be trained on YOUR business context before it can do real work. Most owners skip that step. That's the whole gap.

📚

Watching content is not the same as building something.

You've taken the notes, left inspired, and been back in your inbox by Tuesday. Information without implementation doesn't move the needle. BASECAMP is structured around building — every session, you leave with something real running in your business. That's what makes it different.

🔄

AI won't fix a broken process.

If your follow-up is chaos by hand, AI makes it chaos at scale. We map the process first, then build the AI employee that runs it. That order matters — and it's the part everyone skips.

🏗️

Your best ideas haven't been tested yet.

A new offer, a new direction, a new niche — built before a single paying client confirmed it was worth building. Feelings aren't a business strategy. Without a validation process, every decision is a guess you can't afford to get wrong.

What Happens When You Join

From signup to your first build — in four steps.

No waiting. No wasted time. Here's exactly what happens from the moment you claim your founding rate.

📬

Immediately

Welcome + Intake

You'll receive a welcome email, a short intake form so Travis gets to know your business right away, and a link to book your personal 30-minute coaching call — yours to use any time in month one.

🏕️

August 1, 2026

Full Access Opens

Modules unlock — including the preparatory track on setting up Claude. Everything you need to be ready before the first live call.

🎙️

August 7, 2026 · Noon

First Live Call

Orientation & Strategy session. We start building on day one.

🔁

Every Two Weeks

Bi-Weekly 2-Hour Sessions

Hour 1: BASECAMP strategy (all members).
Hour 2: Automation Lab (Phase 2 graduates).
Miss one? All sessions are recorded.

The Framework

We don't "learn AI" here.
We build systems.
You keep them.

Every step, every session, every build moves you toward one outcome: a business that runs with less of you in it.

🎯 The Framework · 3 Phases

Phase 1: Basecamp - Proof Before Production

The biggest mistake business owners make: building an offer before anyone confirms they want it. Travis calls this the Yes Test (some call it a Minimum Viable Test). In the framework you'll learn, you define your idea, position it using AI, build a minimum version, and put it in front of real clients — before you commit months to building the wrong thing. You get a real yes or a fast no. Either way, you win.

This isn't just for new businesses. Whether you're launching from scratch, testing a new service, adding a product line, or pivoting your positioning — the process is the same. We build a landing page, drive real traffic to it, and let the market tell us if it's worth building. Proof before production, every time. That's where BASECAMP starts, and where everything else compounds from.

Phase 2: Automation Lab

In Phase 2, we cover the latest and greatest automations in your business. As AI rapidly evolves and changes, this lab is geared toward staying on top of it all. Most people get steps 1 and 2 backwards. We're doing it the right way instead.

Move from Claude Cowork to Claude Code and develop apps that work for you and your business. No code needed. Greater impact for you and your business.

Phase 3: Private Mastermind

Master automations and you become eligible for an invitation to a private mastermind group. Details for eligibility coming later in 2026.

Travis Richardson · Founder, Basecamp AI Accelerator

Why This Group Exists

AI runs my business. I can teach you why.

Founder, Be Well Asheville · Creator of BASECAMP

No funding. No team. No marketing agency. When I launched Be Well Asheville, I made a decision: AI would be the operating system, not an afterthought. I used Claude to write the first articles, plan the first podcast episodes, draft the first outreach emails, and build the first landing pages.

What started as a local wellness directory became a podcast with 28 episodes, a Collective with 30+ members, a media platform with over 30 community content contributors — and now this accelerator. Every piece of it is powered by the same AI systems I teach in BASECAMP.

Here's what most people miss: AI doesn't benefit the already-successful nearly as much as it benefits the underdog. A solo business owner who learns to use AI right can now move with the speed and output of a much larger operation — without the overhead. BASECAMP is what I wish existed when I was building.

BS Computer Science · AI Specialty 14 Yrs Software · Aerospace Wellness Retreats · 6 Countries 6-Figure Funnel Builder 🏆 Hackathon Winner & MVP · BCAMP 2023

What BASECAMP Actually Is

A curriculum, a toolkit, and a coach — in one place.

Not just a course. Not just a coaching program. Both — built to work together.

Idea Validator

Phase 1 - The 6 Steps Curriculum

A repeatable framework for testing any business idea. New offer, new service, new direction — the process is the same. The 6 Steps are yours to reuse for as long as you're a member.

Time Saver

Phase 2 - Automation Lab

After completing the 6-step curriculum, we build real AI automations together. Every build is yours to deploy and keep forever.

Feedback Provider

Hot Seats · Bi-Weekly Coaching

Live feedback on your real situation. Bring your stuck offer, your pricing question, your content problem. Monthly coaching calls with Travis. This is where things actually move.

The Steps tell you what to build. The automations save you the time to build it. The coaching keeps you from building the wrong thing.

Phase 1 Curriculum

A 6-Step Framework for Starting
or Scaling Any Business.

Inside BASECAMP, we call them Climbs. Move through them in order the first time. Return to any step any time you have something new to test.

Define Your Idea

Turn what's in your head into a clear, testable hypothesis — whether it's a new business, offer, or direction.

Learn Your Market

Local research, competitive landscape, real demand signals. Know whether to move forward or pivot before spending a dollar.

Build Your Test

Design the minimum version of your idea — priced, packaged, and ready to put in front of real people.

Run Your Test

Drive real traffic. Track real behavior. BWA amplifies your test to a real Asheville audience — not just friends and followers.

Refine What Worked

Build the system that turns signal into consistent, repeatable revenue. Map your funnel. Automate the follow-up.

Build Your AI Operating System

Content, lead gen, and onboarding running without requiring you in every decision. Complete all 6 Climbs — and you've earned your way into Phase 2: Automation Lab.

Why I Call It BASECAMP

Before any serious climb, experienced mountaineers don't just start moving — they gather at basecamp. They study the terrain, compare notes with others, and plan their route together. Every climber has their own mountain, but the terrain is often surprisingly similar. That's what this program is: a place where we sit around a metaphorical campfire, map in hand, figuring out this brave new world of AI together. And climbing felt right for a reason. A climb isn't a slog — it's invigorating, a little daring, a little adventurous. You're moving upward with purpose. That's exactly what building your business with AI should feel like.

— Travis Richardson, BASECAMP founder

Phase 2: What Gets Built in Automation Lab

Real automations. Not demos.
Yours to keep.

These aren't hypotheticals. This is the kind of work we do in Automation Lab — built live, monthly.

01 · THE MORNING BRIEF

Your Day Briefed Before Coffee

Numbers, schedule, and priorities on one screen before your day starts. Your daily CEO dashboard — built in the first session.

02 · THE NEWSLETTER ENGINE

Your Newsletter Writes Itself

One prompt or voice note becomes a fully drafted newsletter — in your voice, structured for your audience, ready to review and send. Consistent outreach without the blank page.

03 · INBOX ZERO EMPLOYEE

Your Inbox Pre-Sorted and Pre-Drafted

Claude reads your inbox, flags what matters, and drafts responses in your voice — ready for you to review and send. You stop living in there.

04 · THE MONEY REPORT

Your Numbers in Plain English

Revenue, expenses, and trends pulled, summarized, and explained — without chasing your bookkeeper or building another spreadsheet.

05 · PODCAST OR RETREAT LAUNCHER

Add a Podcast or Retreat

Claude helps you plan, outline, promote, and run a podcast or retreat — from episode structure to registration pages to follow-up sequences. New revenue streams without the overwhelm.

06 · THE CONTENT ENGINE

One Conversation. A Week of Content.

One voice memo or call transcript becomes a week of posts, captions, and emails — drafted in your voice, formatted per platform, waiting for your approval.

🔓 Automation Lab (Phase 2) — each session, we build a real automation live. You show up, we build it together, you deploy it before the call ends. Every automation is yours to keep forever.

The Progression

Three phases. One membership.
Each one earned.

BASECAMP isn't a course you finish — it's a system you grow through. Every phase unlocks based on what you actually build, not just how long you've been a member.

Phase 1 · Open to All

BASECAMP

The Foundation · 6 Climbs

Bi-Weekly sessions — support + coaching
Test your next idea before building it — proof first
Learn your local market and real demand signals
Design a minimum viable offer and run it with real clients
Build content, lead gen, and follow-up on AI autopilot
Every automation you build is yours to keep forever
6 deliverables with Travis feedback — each Climb produces something real that Travis reviews before you advance. Higher touch than any course.
Complete all 6 and move on to Phase 2.

🏕️ Entry point — included with your $99/mo membership. Start August 1.

Phase 2 · Earned Unlock

Automation Lab

Advanced Systems · Included in Membership

Bi-weekly sessions — live automation builds
Advanced AI workflows: CRM, intake, fulfillment, delivery
Monthly automation builds delivered live
Plug-and-play systems across your full operations
Stay ahead as AI models and tools evolve
Master automations and get invited to the Private Mastermind in Phase 3

🔓 Unlocks when you complete the 6-step framework — your proof it's working. No extra charge.

Phase 3 · Invite Only

Private Mastermind

Direct Access to Travis · Details TBD

Small group, high-context — for those building at scale
Direct input from Travis on your specific business
Strategic direction, not just implementation
Details and format being defined with founding members

🔒 Invite only — for Phase 2 graduates who are ready for the next level. Details coming.

All three phases are part of one membership. You earn your way through the system by building.

Your AI Business Team

Meet the AI team running Be Well Asheville.

Every BASECAMP member builds their own version of this. Set up once with your business context. They run from that point forward.

Content

The Storyteller Articles & Captions

The Trailblazer Podcast

The Launcher Email & Newsletter

Visibility

The Beacon Local SEO & GBP

The Scout Market Research

Growth

The Architect Offer Design

The Pathfinder Funnels

The Connector Referrals

Strategy

The Position Advisor Positioning

The Gatherer Events & Retreats

See the full AI org chart powering Be Well Asheville →

The Receipts

I built Be Well Asheville on this exact stack.
Here's what that looks like.

I'm not teaching a framework I read about. Be Well Asheville runs on these exact AI systems — the same ones taught in BASECAMP. The articles, the podcast, the newsletter, the outreach, the community growth — all of it powered by Claude, from day one. No content team. No marketing agency. Just AI and a clear process.

20 hrs

Saved every week running BWA on AI

Podcast episodes produced with AI

2–3

SEO articles published per week

30+

Collective members built and managed

30+

Community content contributors

Day 1

Running on AI since the very beginning

Next up: a Costa Rica wellness retreat — planned, marketed, and filled with AI.

See the full AI operating system behind BWA →

Everything in Your Membership

What you get when you join.

🤖

Claude Setup & Foundations

Prep modules cover everything: setting up Claude, Claude Cowork, and Claude Code — so you hit the first live call ready to build, not still figuring out the tools.

🎯

The 6-Step Curriculum

Self-paced. Reusable for every new idea. Yours for the life of your membership. Inside BASECAMP we call them Climbs.

⚡

Live Automation Builds

Real, deployable AI automations built live each session — yours to deploy immediately and keep forever.

📺

Bi-Weekly 2-Hour Sessions on Fridays

Every other Friday starting August 7. Hour 1: BASECAMP strategy for all members. Hour 2: Automation Lab for Phase 2 graduates. All sessions recorded.

🔥

Hot Seat Coaching

Bring your real situation — stuck offer, pricing question, funnel problem. Travis gives direct feedback during every session. No canned advice.

👥

10 AI Employees

By the end of the program, you'll have 10 AI employees built and running in your business — each trained on your voice, your context, and your workflows.

Investment

Founding member pricing.

BETA pricing rewards action-takers. Your rate is locked for life once you join.

🗓️ Access opens August 1 · First live call Friday, August 7 at noon — or as soon as the first 10 members are in, whichever comes first.

⚠️ How Dynamic Pricing Works
$99/mo for the first 10 members. The price increases $20/mo for every 10 people who join until it reaches the standard rate of $199/mo. Once you lock your spot, your price never increases.

Spots 1–10

$99

Current rate

Spots 11–20

$119

Next tier

Spots 21–30

$139

Spots 31–40

$159

Spots 41–50

$179

Spots 51+

$199

Standard

Current Rate — First 10 Spots

^$99/mo

🔒 Locked for life once you join. Cancel anytime.

🌿 Current BWA Collective member? Reach out for a special promo code.
🤖 Note: Claude Cowork (~$20/mo) is not included. You can use any AI tool — we'll be using Claude Cowork throughout the program.

BETA pricing · Ongoing membership · No long-term contract · Cancel before next billing cycle

Not ready yet? Drop your email and we'll keep you posted.

Is This For You?

Built for one specific person.
Not everyone.

✓ This is for you if:

You're a coach, consultant, expert, or small business owner still doing too much manually — and want that to change.
You want to scale without working more hours or hiring a huge team.
You want an AI partner to strategize with — someone who helps you design "AI employees" that fit how you already operate.
You have proven processes that work and want to automate them to free up your time.
You know your bottlenecks — leads, sales, delivery, content, ops — but aren't sure where AI fits.
You've seen AI demos but haven't built anything real into your business yet.
You feel overwhelmed by AI and want someone to make it simple for you and your team.
You're willing to show up weekly and do simple actions between calls in exchange for getting 5–10 hours a week back.
You don't code and don't want to. You want workflows your non-technical team can run.

✗ This is not for you if:

You want someone to do everything for you with no involvement.
You want a passive course to watch "someday."
You're not willing to commit 3–5 hours per week.
You need enterprise-level, multi-location implementation.
You're looking for a quick fix or magic button — not a system you can own and run.

The Math

What one AI system is worth.

Time

The starting goal is 10+ hours back per week. If your time is worth $50/hour, that's $2,000+/month in recovered capacity — more than 20x your membership cost. Most members hit this by month two.

Revenue

If AI-assisted content and follow-up brings even $1,000 extra per month, that's $12,000/year in new revenue. Better yet, what if you do that AND save 10 hours per week of your valuable time?

The Compound

We're not building one workflow. With BASECAMP + Automation Lab, we build a full AI operating system — content, leads, follow-up, onboarding. We build something of value, then scale it.

You're investing $99/mo.
The question is whether you can afford not to.

What People Say

Real people. Real results.

Ionsul Ferrin

"As an entrepreneur healer, Be Well has been a dream come true. I finally have the support, community, and access to an expert marketer that is making ALL the difference in my journey as a business owner."

Stephen Miller Asheville Sonic Blessings

"Travis has created a unique digital healing resource space that is exactly what Asheville needs. I have seen a noticeable uptick in visits to my website and social media in a very short time."

Kyra Cavanaugh

"This is the premiere place to connect with wellness providers in Asheville. Your expertise and the community of healers you're building is critical to the sustainability of our wellbeing community."

Questions

Every question answered.

BASECAMP is built for coaches, consultants, experts, and small business owners in Asheville. The AI frameworks, idea-testing process, and automation systems work across industries — coaching, wellness, retail, creative, food & beverage, real estate, and more. If you're building something in WNC and you're doing too much manually, this is for you.

No. BASECAMP is designed for non-technical business owners. We don't code. We don't build software. We use AI tools like Claude to build systems anyone on your team can run — even if they've never used AI before.

Plan for 3–5 hours on call weeks: one 2-hour bi-weekly session plus implementation time between calls. Most members do their builds in focused 30–60 minute blocks. The goal is to get that time back 3–5x in hours saved by month two.

Yes. Bringing a VA, team member, or operations lead is encouraged — especially for the automation builds. The more people who understand the systems, the better they run without you in the middle of everything.

We use Claude as the primary AI tool throughout the program (~$20/mo for Claude Pro or Cowork). Most other tools we use have free tiers. Total tool cost is typically under $30–40/mo on top of your membership. We'll tell you exactly what to get and when.

Yes. Every session is recorded and available within 24 hours. You can miss a session without falling behind — but showing up live is where the real momentum happens.

Both — and that's intentional. The 6 Steps are a structured curriculum you move through at your own pace. The bi-weekly Friday calls are live coaching: automations, sales, content, and more. You get the structure of a course with the accountability of ongoing coaching.

The Steps are self-paced — there's no penalty for going at your own speed. All sessions are recorded. The community and coaching calls are there to help you get unstuck, not to judge your pace.

You keep building. The 6 Steps are reusable — run them again with any new offer or direction. Once you complete the 6-step framework, you unlock Phase 2: Automation Lab, where Hour 2 of every bi-weekly call is dedicated to advanced AI builds. Phase 3 is an invite-only Private Mastermind with Travis for those ready to compound at scale — details being shaped with founding members.

We find Claude handles long-form writing, brand voice, and business context more consistently. That said, BASECAMP is AI-agnostic — the frameworks work with any tool. We'll show you how to adapt everything to what you already use.

AI Systems That Run &Scale Your Business

You have ChatGPT open in a tab right now.And you're still doing everything by hand.