⚠️ Dynamic Pricing Active — $99/mo for the first 10 members. Price increases $20/mo every 10 spots. Your rate is locked for life. See how it works →
Travis Richardson

Travis Richardson · Founder, Be Well Asheville

Powered by Be Well Asheville
Be Well Asheville

BASE CAMP AI Business Accelerator · BETA

Most wellness practitioners aren't failing because they don't work hard enough. They're failing because they're scaling the wrong ideas.

Every business decision is an idea — a new service, a price change, a different client type, a retreat you're not sure anyone will book. Those ideas are either good ones or bad ones. The only way to know is to test them fast, build what works, and stop wasting time on what doesn't.

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BETA pricing starts at $99/mo · Locked for life · Cancel anytime

3 Core Pillars
6 Climbs
10 AI Employees
Ongoing Membership

Why most programs don't work

You don't have an effort problem. You have an idea-testing problem.

✓

You're building things nobody asked for. A new offer, a new website, a rebrand — all done before a single paying client confirmed it was worth building.

✓

You're running on gut, not proof. You feel like this service should work. You think clients would pay for that. Feelings aren't a business strategy.

✓

You've taken courses that didn't translate. Pre-recorded videos. Generic frameworks. Zero feedback on your actual situation. You finish inspired and start Monday the same way.

✓

You're scaling systems that don't work yet. More posts for an offer that hasn't converted. More email to a list that hasn't bought. More of the wrong thing, faster.

✓

You can't fill your retreat. You've planned it, priced it, posted about it. Three people signed up. Retreats don't fail because of the content — they fail because of the promotion system.

✓

You don't know which idea to bet on next. New service? Raise prices? A different client type? Without a process, every decision is a guess you can't afford to get wrong.

A different way to grow

Constant visibility is not a growth strategy. It's a burnout plan.

You're told to show up. Post every day. Network every week. Be at every event. Shake every hand. And it works — until you have no time left to do the work you actually love.

BASECAMP is built on a different premise: your best clients shouldn't require you to be everywhere. They should find you, trust you, and book you — through systems that run whether you're in session, on a trail, or asleep.

We build those systems together. Then showing up in person becomes a choice, not an obligation. You go where you want, with the people you like, when it actually serves your business and your life.

This applies to retreats too. Retreats don't fail because of the content — they fail because you didn't validate the idea. Most wellness providers spend months promoting a retreat through manual hustle — emails, DMs, posts, phone calls — and still don't fill it. We help you create systems that make sure you build the right retreat, so the retreat fills without overwhelm.

What BASECAMP actually is

Three things. One ongoing membership.

Not a course. Not a coaching program. Both — designed to work together.

01

Idea Validator

The 6 Climbs · Self-Paced Curriculum

A repeatable framework for testing any business idea. New offer, new service, new business, new direction — the process is the same. Move through the Climbs at your pace. Return to Climb 1 every time you have something new to test.

02

Time Saver

Weekly Live Calls · The Vault

Every week, Travis and team coach on topics that matter most — based on what the community actually needs right now. Marketing tactics, sales strategy, content creation, sales funnels, operations, finance — and AI tools and automations built live from community requests. All calls and builds go into the Vault.

03

Feedback Provider

Hot Seats · Monthly Coaching

Live feedback on your real situation. Bring your stuck offer, your pricing question, your content problem. Monthly dedicated coaching calls with Travis. This is where things actually move.

The Climbs tell you what to build. The calls show you how to build it. The Vault gives you the tools to keep building after the call ends.

Built into the program

Your first deliverable is an AI Operating System.

Before you can test anything faster, you need a foundation. You'll set up your AI operating system step by step — at your own pace, before your first live call.

This isn't a technical project. It's a one-time setup that makes everything else in the program work. Your voice, your brand, your business context — loaded into your AI team once, used everywhere from that point forward.

AI-agnostic by design. We use Claude as our primary example, but this works with ChatGPT, Gemini, or whatever tool you prefer. You'll understand how to use AI in your business — so you can adopt whatever comes next without starting over.

Your team

10 AI Employees. Each one has a job.

You don't just learn AI — you build a team. Each employee is set up once with your business context and voice. They run autonomously from that point forward. By Climb 6, all 10 are active in your business.

Research & Visibility

⛺

The Scout

Research & Visibility

Maps local demand, content gaps, and trending categories. Runs before every major move.

🗺️

The Beacon

Research & Visibility

Optimizes GBP, local SEO, citations, and AEO so you get found by people and AI search engines.

🎯

The Position Advisor

Research & Visibility

Analyzes the competitive landscape and identifies the specific gap you can own.

Strategy & Build

🏗️

The Architect

Strategy & Build

Designs offers, sets prices, and builds packages that are sustainable and testable.

✍️

The Storyteller

Strategy & Build

Captures your voice and creates content — bios, captions, blogs, landing page copy.

📬

The Launcher

Strategy & Build

Plans campaigns end-to-end — email sequences, launch strategy, list building.

🧭

The Pathfinder

Strategy & Build

Designs conversion architecture — funnel flow, landing page structure, CTA hierarchy.

Growth & Community

🤝

The Connector

Growth & Community

Builds your referral ecosystem and cross-business partnerships.

🎙️

The Trailblazer

Growth & Community

Builds authority through media — podcast pitching, interview prep, speaker positioning.

🎪

The Gatherer

Growth & Community

Designs and promotes events — workshops, retreats, pop-ups, collaborative gatherings.

Each employee is set up once during the 6 Climbs. By Climb 6, your full team is running together as an AI operating system — not separate tools.

What your business actually needs done

Six jobs. Every business. Every week.

Before we get to the Climbs, here's the baseline — the things that need to run whether you're seeing clients or not.

🧭

Knowing Which Idea to Bet On

New service or double down on what's working? Raise prices or add volume? Launch a retreat or refine an existing offer? BASECAMP gives you a repeatable process for making these decisions with data instead of gut.

AI Employees:The Scout + Position Advisor
🌱

Getting (And Keeping) New Clients

Referrals, Google visibility, booking flow, follow-up. Most wellness practitioners leave their best growth channels completely underworked. We build you the systems that bring clients in without daily hustle.

AI Employees:The Beacon + Connector
📱

Social Media & Content

You know you should be posting. You sit down to write something and spend 45 minutes on three sentences. We build you an AI employee that turns what you already know into a week of content in under an hour — in your voice.

Tool: The Storyteller
📬

Email & Newsletter

Your list is your most valuable marketing asset. Most practitioners send two emails a month because writing takes too long. We fix that — and track what converts so you know what's actually working.

Tool: The Launcher
🗂️

Organization, Workflows & Visibility

Client onboarding, follow-up, booking, reporting — all of it living in your head right now. Document it once, hand it to AI, and get back systems that run without requiring you in every decision.

AI Employees: The Architect + Beacon
🎙️

Outreach & Authority Building

Podcast guesting, networking events, speaking opportunities, collaborative partnerships — this is the work that builds your reputation beyond your existing audience. Most practitioners skip it entirely because the hustle feels endless. We build you a system that puts you in rooms and on mics without cold-pitching from scratch every week.

AI Employees: The Trailblazer + Connector

Pillar 1 — The Curriculum

The 6 Climbs: A repeatable framework for testing any idea.

Move through them in order the first time. Return to Climb 1 whenever you're testing something new — a new offer, a new client type, a new direction. This isn't a one-time course. It's a framework you'll use for the life of your business.

🎯 What is a Yes Test?

A Yes Test is the smallest, fastest, cheapest way to know if an idea is worth pursuing. One yes from a real person beats a year of planning. The entire Climbs framework is built around running Yes Tests and making smart decisions based on what you learn. This is also called a Minimum Viable Product (MVP) — the minimum version of an idea needed to get a real answer, not a finished product.

01
Get Clear

Define the Idea

You can't test what you haven't articulated.
  • Turn what's in your head into a clear, testable hypothesis — whether it's a new business, a new offer, or a new direction.
  • Identify exactly who this is for and what problem it solves.
  • Works for practitioners starting from scratch and for established businesses testing something new.
You finish with
  • A written idea statement you can actually test
  • Your ideal client profile
  • The specific problem you're solving and for whom
AI Employees Active: The Scout The Position Advisor The Architect
02
Find the Gap

Know Your Market — And Get Found In It

Before you build anything, find out if anyone wants it. Then make sure they can actually find you.
  • Local market research, competitive landscape, and real demand signals — not assumptions.
  • Identify the gap in your market that no one else is filling.
  • Know whether to move forward, pivot, or kill the idea before spending a dollar.
You finish with
  • A validated (or killed) market hypothesis
  • Your competitive positioning statement
  • Evidence of real demand — or a clear reason to pivot
AI Employees Active: The Scout The Position Advisor The Beacon
03
Build the Yes Test

Design Your Yes Test

What's the smallest test we can run to get a real answer?
  • Design the minimum version of your idea — priced, packaged, and ready to put in front of real people.
  • No full website required. No complete build. Just enough to get a yes or no.
  • Write messaging that resonates — and track what's converting from day one.
You finish with
  • Your offer defined, named, and priced
  • A simple one-page pitch or landing page
  • An outreach list of 10 real prospects to test with
AI Employees Active: The Architect The Storyteller The Launcher
04
Run the Yes Test

Get a Real Answer

Put your landing page in front of real people and measure actual behavior — not what they say, what they do.
  • Your Yes Test is most often a lead magnet or a simple landing page — built in Climb 3 — that you now drive real traffic to. Track impressions, clicks, and signups. A 5–10% conversion rate is your benchmark: above that, you have something worth building.
  • It can also be a survey, a direct outreach conversation, or an event with registration. The format follows the idea. The goal is always the same: real signal from real people.
  • Submit your page and BWA drives real local Asheville traffic to it — you get a real audience, not just friends and followers.
  • Bring your results back to the group. Community feedback and real customer reactions are part of how you assess validity — not just the numbers.
You finish with
  • A live Yes Test with real traffic and tracked results
  • Impression, view, and conversion data benchmarked against the 5–10% target
  • Group feedback and customer reactions assessed
  • A clear decision: move forward, refine, or redirect
AI Employees Active: The Launcher The Beacon The Pathfinder
05
Refine the Win

Turn Winning Idea Into a Sales Machine

Your Yes Test got signal. Now you build the system that turns that signal into consistent, repeatable revenue.
  • Refine your messaging, pricing, and positioning based on what real people responded to — then rebuild your offer around what actually converted.
  • Design your sales funnel: the path from "stranger sees your content" to "client books a session." Map every step, write the copy for each stage, and automate what can be automated.
  • Build your email sequence — welcome, nurture, offer, follow-up — so your funnel works while you sleep. This is where Travis's experience configuring 6-figure funnels for wellness pros pays off directly.
  • Collect your first testimonials and early case studies. Social proof turns a working funnel into a compounding one.
You finish with
  • A mapped sales funnel with copy at every stage
  • An automated email sequence (welcome → nurture → offer)
  • Refined offer with validated messaging and pricing
  • First testimonial or case study ready to use
AI Employees Active: The Storyteller The Architect The Launcher The Pathfinder
06
Build the Engine

Stop Doing This Manually

Now you automate. All 10 AI employees active for the first time together.
  • Build the systems that run content, lead gen, follow-up, and onboarding without requiring you to show up everywhere.
  • Connect your AI employees into a working system — not separate tools, but an actual operating team.
  • Track conversions so you know exactly what's bringing clients in — and where to put your time next.
You finish with
  • Content and lead gen running without daily input
  • Conversion tracking live — you know what's working
  • All 10 AI employees active in your business
  • Goal: $1,000/mo in new recurring revenue — built from the offer you validated in Climb 4
AI Employees Active: The Scout The Beacon The Position Advisor The Architect The Storyteller The Launcher The Pathfinder The Connector The Trailblazer The Gatherer

Ready to start climbing?

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$99/mo · Locked for life · Cancel anytime

Built into the curriculum

Along the way, you'll also earn this.

These aren't bonus modules. They're woven into the Climbs — skills and systems you'll build as you go.

📍

Google Business Profile

Claim and optimize your GBP — and build an AI automation to keep it active and surfacing in Asheville searches.

🔎

Local Digital Foundation

Citations, review strategy, and SEO/AEO (Answer Engine Optimization)/GEO (Generative Engine Optimization) basics — so you show up on Google, Maps, AI search, and voice search.

🏆

E-E-A-T Authority Signals

Learn how Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework works and build those signals into your online presence from day one.

🤖

Stay Current with AI

The AI landscape moves fast. We track what's worth your time and cut through the noise — including tools like Whisperflow (audio transcription and notes), Lovable (vibe coding and rapid landing pages), Blotato (social media repurposing), and whatever new tools emerge that actually move the needle for wellness businesses.

♻️

Content Repurposing System

Turn one idea — a session, a client question, a live call — into a week of content across platforms. Build the system once. Feed it one input. Get Instagram captions, a newsletter, a blog post, and a short-form video script out the other side.

💰

Offer Ladder & Recurring Revenue

Build a suite of offers at different price points that work together — a low-barrier entry offer, a core offer, and a premium tier. Learn how to move clients up the ladder naturally and build the recurring revenue streams that give your business stability.

Pillar 2 — The Automation Vault

A growing library built from real community needs.

The Vault is built live — every session, every call, every community-requested build goes in. These are examples of what gets built. The community drives what comes next.

⚠️ Note: These automations are not pre-built. They are examples of what will be built together based on what the community needs. Every build gets added to the Vault so members can use them going forward.
🤖

How to Hire AI Employees

The foundational skill. Learn how to add any new AI employee to your team. The process you'll use over and over as your business grows.

☀️

Your Morning Brief

An AI summary every morning that surfaces what needs your attention — new leads, open tasks, content to approve, follow-ups due. One screen. Five minutes.

📊

CEO Dashboard

Track what actually matters — bookings, revenue, content performance, visibility — without opening six different apps.

📲

The Content Machine

Turn what you already know into a week of social content in under an hour. Your voice, your topics, your schedule.

📞

AI Receptionist

Answer booking questions, qualify leads, and direct people to your scheduler — 24 hours a day. No more "do you have availability?" DMs at 11pm.

🧠

Your Second Brain

Everything you know about your practice, your clients, and your protocols — loaded into a searchable AI knowledge base.

+ New builds added every month based on what the community actually requests. The Vault grows every week we meet.

Your weekly rhythm

What a month in BASECAMP looks like.

Every Monday

Weekly Live Session

60 minutes. Rotating topics. Automations, sales, content, mindset, and more. Every session recorded — watch the replay anytime.

Mondays · 11:30am ET · 60 min
Once a Month

Coaching Call with Travis

Hot seats. Direct feedback on your real situation. Bring your stuck offer, your pricing question, your content problem.

Once a Month

Live AI Build

Travis builds a real automation with the group — voted on by the community. Every build goes into the Vault.

Once a Quarter

Quarterly Kickoff

New themes, new vault drops, new focus for the quarter. The moment to reset your Climbs work and set your next 90 days.

From Time to Time

Guest Expert Sessions

Local Asheville specialists — attorney, bookkeeper, GBP expert, copywriter — teaching what matters at your stage.

Weekly call topics rotate through:

Social mediaContent creationAutomationsSales conversationsFunnel creationBuilding communityMeasuring progressMindsetPersonal growthRetreat promotionFilling your practiceAnd more

Everything in your membership

What you get when you join.

🎯

The 6-Climb Curriculum

Idea Validator

A repeatable framework for testing any business idea. Use it for your first validated offer. Use it again every time you have something new to test. Yours for the life of your membership.

📺

Weekly 60-Min Live Sessions

Every Monday · 11:30am ET

Sales, content, automations, mindset, and more. All sessions recorded and kept. Never fall behind — watch replays and keep building at your pace.

🔥

Monthly Coaching Call

Hot Seats · Direct Feedback

Bring your real situation and get direct feedback from Travis. The calls where things actually move.

🤖

Monthly Live AI Build

Community-Voted Automations

Travis builds a real automation based on what the community needs right now. Every build goes in the Vault.

🔒

The Automation Vault

Growing Forever

Every prompt, automation, and workflow ever built in the program. AI-agnostic. Yours to use immediately and forever. Gets more valuable the longer you're a member.

🤝

Private Community

Async Support

Other wellness practitioners at the same stage. Post between calls, get feedback, share wins and roadblocks.

📊

Asheville Intel Drop

Quarterly

What's working in the Asheville wellness market right now — search trends, content performance, local demand signals. No other program has this data.

Everything you need to build. One membership.

Join BASECAMP →

First 10 founding members · $99/mo · No long-term contract

🏆

The Yes Test Challenge

Be Well Asheville drives real Asheville traffic to every submitted Yes Test landing page. The idea with the most traction wins.

Open to All Members · New Round Each Quarter

Real ideas. Real traffic. Real proof.

Submit your Yes Test landing page and Be Well Asheville drives real local Asheville traffic to it — not your friends and followers, a real audience. Then the community votes on the results.

The member whose Yes Test earns the most traction wins the round. Your proof becomes public momentum.

🏆 What the Winner Gets

  • ✓  3 months free membership — added to your account automatically
  • ✓  Business Spotlight on BeWellAsheville.com — permanent editorial coverage with a do-follow SEO backlink
  • ✓  1:1 strategy session with Travis — a private call to map your next 90 days

Runs at most once per quarter. A minimum of 8 entries is required to activate the round — if that threshold isn't met, the challenge rolls to the following quarter. All members with an active Yes Test page are eligible.

Investment

Pricing shared at qualification.

The investment is intentionally set so that when you qualify, it more than pays for itself.

BETA founding members get in at a locked rate before it reaches standard retail.

⚠️ DYNAMIC PRICING — HOW IT WORKS

To reward action-takers, BASECAMP starts at $99/mo for the first 10 members. The price permanently increases by $20/mo for every 10 people who join until it reaches the standard retail rate of $199/mo. Your price is locked in for life once you secure your spot.

Spots 1–10
$99
Current rate
Spots 11–20
$119
Next tier
Spots 21–30
$139
Spots 31–40
$159
Spots 41–50
$179
Spots 51+
$199
Standard
Current Rate — First 10 Spots
$99/mo
🔒 Locked for life once you join. Cancel anytime.
🌿 Current BWA Collective member? Reach out for a special promo code worth $40/mo off your membership.
🌿 Current wellness practitioner? You join the Collective automatically — a $39/mo value included.
⚡ This offer is only guaranteed for the first 10 sign-ups.
Claim My Founding Rate →

BETA pricing · Ongoing membership · No long-term contract · Cancel before next billing cycle

Is this for you?

Built for one type of person.

Whether you're testing a new business from scratch or adding a new service to an existing practice — the process is the same.

✓ This is for you

  • You run a wellness practice, studio, or coaching business
  • You're testing a new business idea or adding a new offer to an existing one
  • You're tired of showing up everywhere without consistent results
  • You want to fill your practice — and your retreats — without manual hustle
  • You want a structured process, not just inspiration
  • You don't code and don't want to
  • You'll show up to Monday calls and do the work between sessions

✗ This is not for you

  • You want someone to do everything for you with no involvement
  • You want a passive course to watch "someday"
  • You're not willing to commit 3–5 hours per week
  • You need enterprise-level, multi-location implementation

What the community says

Asheville practitioners. Real results.

"As an entrepreneur healer, Be Well has been a dream come true. I finally have the support, community, and access to an expert marketer (thanks Travis!) that is making ALL the difference in my journey as a business owner."
— Ionsul Ferrin
"Travis has created a unique digital healing resource space that is exactly what Asheville needs. His energy and enthusiasm is contagious! I have seen a noticeable uptick in visits to my website and social media in a very short time."
— Stephen Miller, Asheville Sonic Blessings
"Be Well Asheville is a thoughtful and supportive resource for anyone in the wellness community. I appreciate how the platform highlights practitioners, events, and trends across Asheville."
— Rachele Scevola, The Breath Nurse
"This is the premiere place to connect with wellness providers in Asheville. Your expertise and the community of healers you're building is critical to the sustainability of our wellbeing community."
— Kyra Cavanaugh

Asheville's AI-powered business community.

10 spots. Founding rate. Locked for life.

Claim My Spot →
Travis Richardson

Your Guide

Travis Richardson

Founder, Be Well Asheville · Creator of BASECAMP

I built Be Well Asheville from scratch — no funding, no team, just a belief that Asheville's wellness community deserved a real platform. What started as a local directory and podcast became a growing ecosystem of practitioners, tools, and now the program you're looking at.

I'm not theory. I use these exact systems — the AI employees, the automation workflows, the Yes Test framework — to run Be Well Asheville's content, outreach, and operations every week. BASECAMP is what I wish existed when I was building.

Here's what most people miss: AI doesn't benefit the already-successful nearly as much as it benefits the underdog. A solo practitioner who learns to use AI right can now move with the speed and output of a much larger operation — without the overhead. The playing field has shifted. For the first time, being small is actually an advantage.

Studio Owner
Built and scaled a boutique fitness studio to 3 locations and thousands of members
6 Countries
Led wellness retreats internationally across 6 countries
100+ Pros
Toured the US teaching wellness practitioners through the Natural Living Tour in 4 cities
4 Summits
Hosted virtual summits with 80+ wellness guests and practitioners
AI Degree
BS in Computer Science with specialty in genetic algorithms and AI — before it was mainstream
14 Years
Career software engineer in the aerospace industry — built real systems at scale
Winning Funnels
Configured 6-figure funnels for wellness professionals nationwide
On the Road
Traveled the country teaching sales funnel automation to wellness businesses
🏆 Hackathon MVP
Won the BCAMP Hackathon and named Most Valuable Person — 2023

What comes after

BASECAMP builds the foundation. High Camp is for what's next.

High Camp is an intimate, high-ticket mastermind for BASECAMP members who've proven their model and are ready to scale seriously. Smaller group. Deeper strategy. More direct access.

The investment is designed to pay for itself. If you've hit the qualifying threshold, you're already generating the revenue to justify it — and then some.

Applications Open Soon  Coming Soon

Qualifying Criteria

  • Active BASECAMP member in good standing
  • Completed the 6 Climbs at least once
  • Generating at least $1,000/mo in new revenue created since joining BASECAMP
  • Active, proven offer with real clients
  • Ready to scale beyond solo operation
  • Application required · Invitation not guaranteed

Pricing shared at qualification. The investment is intentionally set so that when you qualify, it pays for itself.

Questions

FAQs

Both — and that's intentional. The 6 Climbs are a structured curriculum you move through at your own pace. The Monday calls are live coaching: automations, sales, content, mindset, and more. You get the structure of a course and the accountability and feedback of ongoing coaching. Neither alone is enough.
Yes. The 6 Climbs are a validation framework — they work whether you're testing a new service inside an existing practice or starting something from scratch. The process is the same: define the idea, find the market, build the Yes Test, get proof, refine, scale.
BASECAMP is an ongoing membership with no fixed end date. The Climbs are self-paced — most members finish their first two Climbs in 4–6 weeks and run their first Yes Test within 60 days. The ongoing membership is where you keep building, refining, and automating over time.
Monday calls are 60 minutes at 11:30am ET and rotate through topics: social media, content creation, automations (community-voted), sales conversations, funnel creation, building community, measuring progress, mindset, personal growth, and more. Once a month is a dedicated coaching call with hot seats. Once a month is a live AI build. All recorded.
We use Claude as our primary example, but BASECAMP is AI-agnostic. The frameworks and workflows apply to ChatGPT, Gemini, or any other tool. You'll leave understanding how to use AI in your business — not just how to use one platform — so you can adopt whatever comes next.
Yes — that's the point. The framework is reusable. Every time you have a new idea to test — a new service, a retreat, a price change, a new client type — you return to Climb 1 and run the process again. The program pays for itself faster the more you use it.
Attend the first session. If BASECAMP isn't the right fit within 14 days, you get a full refund — no questions asked. After 14 days the investment is non-refundable, but your membership remains month-to-month. Cancel before your next billing cycle and you won't be charged again.

Stop scaling the wrong ideas. Start testing the right ones.

BASECAMP gives you the framework, the automation tools, and the weekly coaching to test ideas fast — and build what actually works.

Claim My Founding Rate →

BETA · $99/mo starting rate · Locked for life · Cancel anytime